Twitter has been virtually taken over this weekend by a great cause: #BeatCancer gets brands to donate 1 cent for every tweet containing that hashtag. It’s been a huge success so far, with 200,000+ tweets being posted since the launch yesterday.
The campaign aims to break a Guinness World Record for the most social mentions, although it’s unclear where that record currently stands.
Tweeting to #BeatCancer: 200,000 Tweets So Far
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