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The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.
In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist.
Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role. His presentation was based on months of research funded by Altimeter, in which 140 enterprise-class social strategists across various industries were interviewed. Other online sources, such as LinkedIn and blogs, were consulted to gather job descriptions, profile work histories and catalog the ebb and flow of new hires in the social media space.
Owyang presented seven key tips for building a successful social media program and focused on how social media strategists can facilitate those successes. Read his tips below and add your thoughts in the comments.
Other sources:
http://seotradenews.com/ten-commandments-social-media/
http://mashable.com/2010/07/24/tips-social-media-marketing-jobs/
http://www.slideshare.net/jeremiah_owyang/career-social-strategist
http://mashable.com/category/linkedin
